与潜在用户产生真正连接的唯一办法，还是情感化的设计。就目前来看，2019年最优秀的一批网页大都基于某种情感诉求，和用户的快乐或者悲伤相通，让用户感到惊讶，或者巧妙地抓住用户所焦虑的点，从映入用户眼帘的时候就试图建立信任感。
The only way to have a real connection with potential users is through emotional design. At present, most of the best web pages in 2019 are based on some emotional demands, which are connected with the happiness or sadness of users, so that users can be surprised, or skillfully grasp the anxious points of users, and try to build a sense of trust from the moment when they are seen by users.
色彩是用户的第一感知，同时，文本、图片等元素应当和色彩在情绪表达上保持一致，方可带来共鸣。通过高度统一的情感输出，赋予用户更进一步操作的欲望。视觉中的情感输出决定了用户的下一步操作。如果网站或者 APP 中所呈现的东西足够吸引人，那么他们采取行动的机率就很高了。
Color is the first perception of users. At the same time, text, pictures and other elements should be consistent with color in emotional expression to bring resonance. Through highly unified emotional output, users are given the desire to further operate. The emotional output in vision determines the user's next operation. If the content of the website or app is attractive enough, they are more likely to take action.
通过情感来吸引用户，让兴趣和吸引力成为撬动用户的关键。这也正是今年绝大多数优秀的设计作品所呈现出来的一种成熟的设计技巧。
Attract users through emotion, and make interest and attraction become the key to pry users. This is also a kind of mature design skill presented by the vast majority of excellent design works this year.